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Zambia is taking over ITV for three whole weeks, starting Monday 25th June, with over 80 appearances across three of the UK’s biggest daytime TV shows - Good Morning Britain, Lorraine and Loose Women.

With audiences of between 1-3 million per transmission, this will generate incredible exposure for the destination and its many attractions - including the magnificent Victoria Falls from where GMB presenter, Andi Peters will be broadcasting live via helicopter on the morning of Monday 25th June.

Before that, the film crew will have pre-recorded pieces including game-drives, sunset cruises and other wildlife encounters. These 60" films will then be broadcast across the three shows for the following ten days.

Good Morning Britain : Live for 10 mins on 25th, then 4 x 60" films per day for 10 days
Lorraine : 2 x 60" films per day for 10 days
Loose Women : 2 x 60" films per day for 10 days.

Loose Women’s Linda Robinson (best known for her role in "Birds of a Feather") will be zip-lining at 65mph across the gorge, 120 metres above the Zambezi River, so make sure you tune in, to see how she gets on.
HOW CAN YOU BENEFIT?

ITV's coverage presents a great opportunity for UK tour operators to capitalise on the increased consumer interest in Zambia so we urge all of you to bring Zambia to the forefront of your marketing activity. Update your itineraries, tweet about your latest offer and make sure your "shop window" is fully stocked with everything Zambia!

WANT TO KNOW MORE ABOUT ZAMBIA?

Kamageo represents ZMG, a joint venue between leading members of the private sector in Zambia along with the Zambia Tourism Agency. For updates, training, fam trips and marketing ideas please contact Rich Whiston at rich@kamageo.com.

For more information about Zambia on ITV please contact Rich Whiston at rich@kamageo.com
 
 
 


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